The Graduate School of Business
The University of Chicago
November 22, 1997
To whom it may concern:
I am pleased to offer this letter of reference for Miss Janet Jackson. In the past three years of our professional acquaintance, Janet has performed exceptionally well as an advertising professional. I have never had any reason to doubt her outstanding performance and excellent professionalism. She has done a wonderful job in the management of our advertising account with her company , XXX Advertising. I am sure that the size of our account is one of the largest within her agency, and that her appointment to our particular account was a significant professional achievement.
First as an account executive and then account manager, Janet has exhibited exceptional interpersonal skills that are required in the often complicated issues that arise in the production of an advertising campaign. An excellent organizer, Janet has always relayed the concerns and requirements of the many departments involved in an advertising campaign. Coordination skills are a must in this industry, and she has performed exceedingly well in this area. The ability to communicate and arrange the many tasks in this industry, she has always performed with maturity. I have witnessed her professional growth, from a young hard working junior member to one that is mature and confident in all her business dealings. I have never doubted her ability, in some instances, I have been rather impressed by her performance.
I believe that creativity is a must for all professionals who wish to succeed in the advertising industry. Janet has demonstrated this ability through the thoughtful and creative production of many innovative marketing campaigns. In one particular instance, she provided exceptional leadership in the development of one of XXXs advertising campaigns for Kellogg. This marketing campaign involved the creation of a recipe book to accompany one of our leading consumer products, YYY. I believe that this campaign very successfully promoted our product in the local Taiwan market.
I have been very happily associated with Janet professionally for the past three years. She has handled all the difficult challenges of the advertising industry with relative ease, and is an extremely pleasant person to deal with. I am confident that she will succeed in her future career in the advertising industry and also confident that her further academic pursuits will be met with similar success. Janet brings along a large amount of enthusiasm to every project. I believe that her colleagues have recognized the amount of hard work that she has contributed, and I am certain that many of her professional acquaintances have been equally impressed with her. I will miss her in the capacity of our account representative, yet I would like to wish her all the confidence in her pursuit in your excellent MBA program.