My company implemented three of my six proposed solutions:
1) Assign only one dedicated wholesaler to carry our product line;
2) Lower the price of some key models to compete with the domestic OEM brands;
3) Implement channel and end-user promotions to increase sales for the next quarter;
We still fell short of our revenue goals, but I learned some important lessons. As a business manager, you must be very sensitive to the needs of the market and willing to change as soon as possible. Products with the highest quality are not necessarily what are needed in a particular market. If I had taken these measures earlier, we may have been able to meet our goal. I learned to be much more sensitive to customer needs – to be more marketing oriented rather than product oriented.