Dear Admissions Committee,
It is my pleasure to recommend Mr. Xiao Xiao for your MSC program in International Business. As Vice-General Manager of Hong Kong ABC Holdings and Mr. Xiao’s immediate supervisor, I have known Xiao since 2000 when he joined our company, which focuses on real estate development, international trade, and global business affairs. After beginning as a market researcher in ABC’s market development department, Xiao was promoted to assistant to the Vice-General Manager. Working so closely with Pan, I have seen firsthand his conscientious and diligent work habits, as well as his focused ambition. Xiao has made significant contributions to numerous company projects and initiatives, making him one of our most valued employees.
In June of 2001, I sent Xiao to CCC, a city in China’s CCC province, to take charge of one of ABC’s largest and most important projects, the "CCC Square Project." Because of a lack of experience in selecting a suitable location and poor marketing management, the company had to delay its sales launch. To ameliorate this major dilemma, Xiao employed meticulous organization and a creative approach, collecting all relevant information from local government agencies. He then assessed the project’s viability by considering its cultural and entertainment value, ability to host sporting events, and quality of general facilities. After much detailed analysis, Xiao developed a an action-oriented plan, as well as a precise, itemized report. His analysis helped corporate executives assess the profit potential of the project under revised circumstances and led to a successful sales launch.
With his extensive professional experience, amiable character, and desire to succeed, Mr. Xiao Xiao is well poised to succeed in your challenging program. I give Xiao my highest recommendation and hope you will consider his candidacy strongly.